The "Research in Germany – Land of Ideas" Campaign
The campaign to "Promo
te Innovation and Research in Germany" was launched in November 2006 to position German research in the international market. Since then, the campaign has been running worldwide under the brand "Research in Germany – Land of Ideas". Its declared goal is to highlight research in Germany and the advantages that it offers. This makes German research institutions more visible to our partners, customers and competitors.
The campaign primarily aims to strengthen the networks that exist between German research institutions and our strategic partners worldwide. A further goal involves inspiring the world´s best minds in research and development to come to Germany to carry out their projects – and then to make the most of the resulting opportunities that open up for both sides. Not to forget the goal of encouraging more international cooperation in science and research.
Reference: Research in Germany
For more information about this campaign please visit:
www.research-in-germany.de or the official sides of the Federal Ministry of Education and Research (BMBF)
Within this campaign POLYKUM carries out the below standing research-marketing-project:
“Carrying out of research-marketing-activities in the Czech Republic and Slovakia for creating a framework of collaboration in Germany and abroad”
Project code: MOE 08/005 Project duration: 01.12.2008 - 31.03.2010
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